PRACTICAL BUSINESS COACHING FOR PARENTS
Build a business that works around your real life.
Start, grow or reshape your business with practical weekly coaching, useful resources and the support of parents who understand that business does not happen separately from family life.
Whether you are developing your first idea or already running a business, Parents in Business will help you find greater clarity, make confident decisions and focus on realistic actions that move you forward.
Weekly coaching • Practical business resources • Supportive online community
You did not start a business to feel permanently behind.
You may have started - or want to start - a business to create more income, freedom and choice for your family.
But trying to build one around parenting can feel very different from the version of business you see online.
You might be:
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Trying to work in short, interrupted pockets of time
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Unsure which idea or task deserves your attention
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Constantly busy without feeling as though you are moving forward
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Struggling to follow routines or strategies designed for somebody else’s life
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Questioning your offers, pricing or ability to make the business work
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Managing fluctuating energy, low confidence, overwhelm or neurodivergence
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Feeling guilty when you work and worried about the business when you stop
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Building alone without anyone who really understands your circumstances
PRACTICAL TOOLS • MEANINGFUL SUPPORT
What you will find inside Parents in Business.
WEEKLY COFFEE WITH COACH SESSIONS
Join Shona for a focused weekly session exploring an important business, mindset or personal-development topic.
A GROWING TRAINING LIBRARY
Access practical training that you can work through in your own time and return to whenever you need it.
PLANNERS & WORKBOOKS
Use practical tools to help you plan, reflect, make decisions and turn what you learn into action.
A SUPPORTIVE COMMUNITY
Connect with other parents who understand the reality of trying to build a business alongside family life.
Business support that looks at the whole picture.
Shona’s 'Brain, Systems and Relationships' framework helps you look at what is really happening.
Brain
Explore how your energy, confidence, attention, beliefs and way of working affect the business.
Systems
Look at the practical foundations of your business, including your offers, pricing, planning, administration, marketing and boundaries.
Relationships
Consider how your clients, audience, family circumstances, communication and relationship with yourself influence your progress.
What could change for you?
Parents in Business can give you:
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A clearer, more supported way to approach your business.
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Instead of wondering where to begin, you can identify one manageable next step.
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Instead of forcing yourself to follow advice that does not fit, you can build around your own capacity and responsibilities.
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Instead of assuming you are the problem, you can understand what is making progress difficult and decide what needs to change.
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Instead of carrying every decision alone, you can access practical coaching and a community of people facing many of the same realities.
Over time, those clearer decisions and realistic actions can help you build greater confidence, consistency and momentum.
Meet Shona...
Shona Goodall is a multi-business owner, coach, public speaker, writer and two-time Female Entrepreneur Award nominee. She is also a solo mum, smallholder owner and advocate working in the area of C-PTSD and ending VAWG.
Having built businesses through some of life’s toughest challenges, Shona understands first-hand that success means very little if it comes at the expense of your health, your family or yourself.
She combines real-world business experience with coaching, positive psychology, trauma informed approaches, strategy and an understanding of the pressures parents face. Her approach is honest, practical and focused on helping you build a business that supports the life you want to live.
“Shona is such a grounded, friendly and non-judgemental coach. Her sessions are relaxed and informative, with genuinely useful guidance that you can apply to your own business and circumstances. It’s a really supportive space to learn, ask questions and work things through without any pressure to have everything figured out.”
Sam - Community Member & Business Owner
Join Parents in Business
Get practical coaching, useful tools and ongoing support as you start, grow or reshape a business around your real life.
Inside the membership, you will receive:
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Weekly Coffee with Coach sessions
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Access to the growing training library
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Practical worksheets, planners and resources
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An online community of parents in business
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Support whether you are exploring an idea or already trading
$14 per month
FREQUENTLY ASKED QUESTIONS
A few things you might be wondering...