Supporting Your New Business
Are you in years 1-5 of your business? Did you know that 50% of businesses in the UK cease trading by the end of their third year? Don't be one of them.
Be a part of the 50% that goes on to flourish and provide something amazing for its clients and for you.
50% don't 'fail' because they're not capable or good enough, but because they don't have the right tools, with the right plan, being managed by the right mindset, in the right order. You're networking and making connections, but it's not turning into coin. You've got a great following but leads aren't getting back to you. You're working as hard and smart as you can but the truth is...you're not getting anywhere...let's change that right now...
Welcome
Hi I'm Shona, founder of Shona Goodall Coaching Ltd.
First of all, I want to congratulate you.
The fact that you're here, having started a business and been a going concern for a while means you have resilience, determination, and a passion for what you do. This is no small thing, and I invite you to take a moment to set aside all that's not going to plan, and just celebrate yourself for what you have achieved so far.
If you're here reading this now, after having set up and launched your flying solo project, most likely one of two things has happened:
1) You've launched and you're off to a good start. You've received loads of support and nods, connected with some fantastic new people and started gaining traction online/your chosen platform and have generated a bit of income.
But not nearly enough & bills are starting to pile up, worry is started to take hold, and you feel stuck, not knowing what to do next.
OR
2) You've launched...and nothing...crickets...maybe some nibbles, but not a single bite. Maybe you're covering the business expenses out of your own pocket? This is not where you want to be my friend...and you don't have to be.
If either of these scenarios are what's playing out for you at the moment, or somewhere in-between, then you are exactly who I created this programme for.
Here, we start by taking a deep dive into your business model, a good look at you (and your team) to make sure you're operating from a strong, healthy place. Then we take a deep breath, and begin again. This time, with exactly what you need to get rid of those crickets.
Together we'll cut through the noise, uncover what's really holding your business back, and create the clarity, confidence and momentum needed to turn hard work into meaningful results and take you to the next level.
I know exactly what that feels like to be where you are, because I've been there many time. Sometimes I created success, other times I created lessons.
But every single time, I grew, learned and evolved. And I kept making mistakes and learning from the successes until I'd created the perfect blueprint for authentic success.
Over the years, I've discovered what it really takes to build, run and grow successful businesses while raising a family, creating a legacy, and protecting my health and wellbeing from the stress and overwhelm that so often come with entrepreneurship.
That's why I'm here now, to help you do the same.
Today, I run multiple businesses while raising my family. I've created a life that gives me freedom, purpose and security. I've been able to buy a smallholding for us to enjoy, support causes that matter to me, volunteer where I choose, and build something meaningful that will outlast me and become part of my legacy.
Every successful business owner goes through what you're going through right now, and they all thought what you're thinking too:
"Can I do this?" "Maybe this isn't going to work" "I don't know if I'm cut out for this"
The difference isn't that successful people avoid challenges, it's that we develop the mindset, tools, strategies and resilience to keep moving forward when those challenges appear. Success isn't luck, it's a learned skill, and you can learn it too. Sometimes that means investing in a bit of help...
Because success isn't about getting everything right.
It's about learning how to navigate whatever comes your way with confidence, clarity and determination.
And here's something I've learned after years in business:
When you reach the goal you once dreamed about, you don't stop dreaming.
You start dreaming about the next one...
You raise the bar.
You discover a new version of success waiting on the other side of the one you've just achieved.
And that is a beautiful place to be.
The world genuinely looks different from there.
So let's get started, I can't wait to work with you...
The 'Business Start-Up' Coaching Programme (trading1-5 years)
3, 6, or 9 months
BUILD STRONG
Turn Effort Into Momentum &
Momentum Into Growth
You've started your business.
You've put in the work.
You've invested time, energy, money and probably more emotional resilience than you ever expected.
But despite your efforts, things aren't moving as quickly as you'd hoped.
You know your business has potential.
You know you're capable of more.
You just can't quite see what's getting in the way.
That's where Build Strong comes in.
Designed specifically for business owners in their first 1-5 years, this coaching programme helps you identify what's holding your business back, cut through the noise, and create a clear path towards sustainable growth.
Imagine This...
✔ Knowing exactly what's slowing your business down
✔ Having complete clarity on what to focus on next
✔ Making confident decisions without second-guessing yourself
✔ Turning activity into revenue
✔ Feeling motivated and excited about your business again
✔ Building momentum without burning yourself out
✔ Having a clear growth strategy tailored to your business
Instead of trying everything and hoping something works, you'll know exactly where your time, energy and attention should go.
Who Is This For?
Build Strong is perfect for you if:
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You've been in business for 1-5 years
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You're working hard but not seeing the financial results you'd expect
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Revenue feels inconsistent or unpredictable
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You've lost clarity on your direction
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You're overwhelmed by advice and information
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You often feel stuck or unsure what to do next
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You know your business can do more
The Build Strong Process
Phase One: Business & Mindset Audit
Before we focus on growth, we identify what's really happening.
Together we'll assess:
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Your business model
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Revenue streams
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Marketing activity
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Sales processes
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Productivity
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Decision-making
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Confidence and mindset
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Stress and wellbeing
We'll identify what's working, what's not, and where your biggest opportunities for growth exist.
This phase often creates more clarity than months of trying to figure things out alone.
Phase Two: Remove The Bottlenecks
Once we know what's slowing progress, we create a plan.
We'll uncover:
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Hidden growth barriers
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Limiting beliefs
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Ineffective strategies
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Time drains
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Productivity blockers
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Confidence challenges
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Areas where you're overcomplicating the business
This is where confusion starts turning into clarity.
Phase Three: Refocus & Rebuild
With the bottlenecks identified, we'll strengthen the areas that create the biggest impact.
Together we'll work on:
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Strategic focus
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Business development
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Confidence and decision-making
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Consistency and execution
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Performance habits
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Sustainable growth
You'll stop trying to do everything and start doing the right things.
Phase Four: Accelerate Growth
Once the foundations are solid and the distractions are removed, growth becomes much easier.
You'll develop:
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Greater clarity
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Stronger confidence
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Better systems
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Increased resilience
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Improved profitability
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A clear roadmap for future growth
Because sustainable success isn't about doing more.
It's about focusing on what matters most.
Choose Your Level Of Support
3-Month Business Reset
Perfect if you need clarity and direction.
Includes:
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Comprehensive Business & Mindset Audit
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Fortnightly coaching sessions
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Personalised action plan
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Email support
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Progress tracking
Ideal Outcome:
Identify what's holding your business back and create a clear roadmap forward.
6-Month Growth Accelerator
Perfect if you're ready to build momentum and consistency.
Includes:
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Everything in the Business Reset
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Extended coaching support
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Deeper implementation
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Ongoing accountability
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Quarterly business and personal reviews
Ideal Outcome:
Create consistent growth and stronger business performance.
9-Month Business Transformation
Perfect for ambitious business owners committed to long-term success.
Includes:
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Everything in the Growth Accelerator
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Advanced strategy coaching
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Leadership development
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Long-term growth planning
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Priority support
Ideal Outcome:
Transform your business from frustrating and inconsistent to focused, profitable and sustainable.
Why Work With Me?
Around half of UK businesses don't make it beyond their first few years.
Not because their owners aren't talented.
Not because they don't work hard.
But because they become overwhelmed, distracted, isolated or unsure of what to do next.
I've built businesses through every stage of growth and understand the challenges that come with entrepreneurship.
My approach combines:
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Business coaching
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Success psychology
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Performance coaching
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Wellbeing and resilience strategies
So you're not just growing your business, you're also becoming the person capable of leading it successfully.
Ready To Build Strong?
You've already done the hardest part; you've launched your business and you're still here.
Now let's make sure your business reaches its full potential.
Book your complimentary discovery call today.
Your next level of growth starts with clarity.
Not Ready to Start Yet..?
That's ok! Have you tried out our super quick 'Business Audit' tool?
Get clarity on your business situation in the time it takes to make a cuppa.
